The new nude: inclusivity of skin tones

Traditionally in fashion, the term ‘nude’ has often referred to that pale peachy colour- an obvious reference to skin tone. Although, for a long time, the representation of ‘nude’ has always been a Caucasian skin tone.

From hosiery and shapewear to shoes, nude is a staple choice for most people's wardrobes. The roots of the correlation between ‘nude’ and Caucasian have been long debated, but it was definitely made more prevalent by the beauty standard at the time and the large number of Caucasian models.

Once the demand for different skin tones was made clear, many consumers took this into their own hands. Creating small businesses to cater to those that couldn’t access their skin tone in the mainstream fashion market. Though there was a downside to this, small and sustainable productions meant the prices were a lot higher and made it less accessible to some.

Eventually, more popular fashion brands and designers caught onto this need and started offering their tailored options to create ‘the new nude’. This started with diversifying models, and needing to access pieces to match their skin tone, and often were outsourced.

Brands like Yeezy and Skims started catching on to this gap in the market, and released collections with varying skin tones. Transferring these tones from basics, into more elevated pieces to create monochromatic outfits and looks.

With skin tone inclusivity growing, it can expand the amount of potential clients to a whole new market they weren’t accessing before. Since nudes have been a fashion staple for basics throughout the decades, it doesn’t seem like it’ll be going anywhere anytime soon.

Through lasting support for inclusivity, you can welcome brand loyalty and a clientele that trusts you to represent them fairly. It can also help inclusivity become the standard across the board in the fashion industry. It has been proven that shoppers are more likely to buy from companies that reflect their values and this topic is no different.

Written by: Abby Ashenhurst

Digital content executive @ Elemntz