
The Blog


- Nov 22, 2021
Our best thrifting tips and tricks
Second-hand shopping and thrifting is a great way to spice up your wardrobe in an environmentally friendly way whilst being...

- Nov 18, 2021
How the fashion industry could reduce emissions and a look into the current future
The effect the fashion industry has on the climate when it comes to emissions in 2018 was equal to the GHG (Greenhouse-gas) emissions of...

- Nov 11, 2021
Cop26: Fashion industry takeaways from this years climate conference
Cop26, the international climate change conference, recently began in Glasgow, Scotland. You may be wondering what challenges faced by...

- Nov 4, 2021
How Facebook’s rebranding could change the future of fashion
You may have heard about Facebook’s rebranding, I mean who hasn’t? The name for the umbrella company will change from ‘Facebook’ to...

- Oct 28, 2021
How to spot greenwashing in fashion
Recently you might have heard the term greenwashing? So, what is greenwashing, you might be wondering. Greenwashing (also often called...

- Oct 21, 2021
Fashion week outside of the big four
Twice a year, four main cities dominate the fashion week season (New York, Paris, London and Milan). From some of the most established...

- Sep 23, 2021
Missed London Fashion Week? Here’s some of the best bits
This September’s London Fashion Week has just wrapped up, and we went along for the ride to tell you all about it. As we all know, things...

- Sep 9, 2021
What to expect at this seasons London Fashion Week
As London fashion week quickly approaches, we wanted to give you an idea of what to expect this season. Every season gives us a peak at...

- Sep 2, 2021
The relationship between fashion and sport
The importance of clothing in sport has always been crucial. Uniforms and sportswear offering athletes durability, breathability and...

- Aug 26, 2021
The new nude: inclusivity of skin tones
Traditionally in fashion, the term ‘nude’ has often referred to that pale peachy colour- an obvious reference to skin tone. Although, for...

- Aug 19, 2021
The use of technology within the fashion industry and how it’s used now
Throughout the history of fashion, the use of technology has been integral in getting us where we are now. As other industries grew and...

- Aug 12, 2021
Synthetic vs. Natural fabrics, what works best?
The debate between synthetic and natural fibres has been ongoing in the fashion industry. With both having their own pros and cons, it...

- Aug 6, 2021
How independent brands dealt with the pandemic
The coronavirus hit many industries hard- but small businesses and independent designers especially. The importance of shopping small and...

- Jul 29, 2021
The influence of Eastern styles on Western fashion
Fashion trends and popular styles get their influences from all kinds of things, such as art, music and nature. The cultural differences...

- Jul 23, 2021
The influence of celebrity culture in fashion
Celebrity culture and the media industry have always been a key influence of fashion trends. As the media industry grew, so did its...

- Jul 15, 2021
Understanding the cycles of fashion
We all know fads and trends come and go quicker than the seasons. Some stay around and become fashion staples, and others go quicker than...

- Jul 2, 2021
The rise of sustainable fashion
Fashion has always been a huge industry, with iconic styles coming out of every decade and era. Along with the rise in consumerism, the...

- Apr 9, 2021
From the court to the catwalk: The saga of the sneakers
Worn by Lady Diana, Karl Lagerfeld, Kanye West, or Mick Jagger, the sneaker has established itself in a few decades as a fashion...

- Jan 10, 2021
Dubai: The new capital of fashion
Paris, New York, London and Milan are known as global fashion capitals. But now there’s a new player hoping to join the catwalk club,...

- Dec 10, 2020
Unisex, mixed, genderless, genderfluid: How does the relationship to gender evolve in fashion?
Fashion has always been gendered. There are clothes for women, clothes for men and for children. This distinction is often criticized as...